That's the number of seconds in a day. Its also the name of the latest project that my team is working on. The concept is to sell one product a day, and keep it very simple. We sell to stock, you buy 1 product ... no registration ... product dispatched to you within 3 days.
The site is yet to launch, but you can catch the beta launch here - 86400.
PS - the .com domain was taken ... by a pr0n site!!