It pains me to see this. So True!

Social Search: The new frontier

One of my colleagues in a presentation remarked – that the problem these days is not about lack of information, it is about visibility of that information! These days the sheer volumes of information has reached such an extent that one cannot make out the differences between relevant and irrelevant. How many times have you clicked “I’m Feeling Lucky” button on Google in the past month? The answer is zero for me.

The way Google has chosen to solve that problem is idiotic at best – they let you indicate the relevance of the search result for that particular term (you have to be logged in to your Google Account and search for checking this feature out). The problem with this solution is that I still have to search for the solution which is most relevant to me. Visibility of the most relevant solution is an issue. What would have been great, if Google could have taken the relevance out of my social circle (read Google Contacts) and shown my contact’s relevance to me as well!! So my social circle is defining the context of the search and they are doing the search for me; not Google.

Social search, is what I am talking about. The new paradigm now is not to show all the possible searches – nobody has time to go through 567,198 results, show me what is relevant to me. Know thy customer. Take an application like Twitter and Tweetdeck. Tweetdeck lets me set search through the Twitter community, that way, the relevance and context comes out through the users. That is the way of the future – we used to talk about Search Engine Optimization (SEO), but now it should be Social Media Visibility (SMV).

We need more of these

We need the more enlightened spirits among us to come forth and guide the masses

crazzy engineers @ Yahoo! Video

Dropbox

If you already know about this, don’t bother to read any further, but if you don’t then hey, have I got a nifty utility for you!!

Do you remember GDrive? It had come up some time back, where users could use their GMail accounts like a virtual storage drive. I am not sure as to why it disappeared, possibly due to Google Docs and copyright issues, but it was great to have a online storage for your crucial documents. If I am going home and I want to take some files with me, why bother carrying them in a pen-drive when you can always have it online and access them anytime you want as long as you have internet.

Well, Dropbox does exactly that! You get a 2GB free account, from which you can version and collaborate documents. A good collaborative tool as any. There are a lot of such tools, but I really like the ease with which a newbie can start using this tool. Will try it as a tool within the office and post on this further.

Addendum

This is my application of the Dropbox idea. I have backed up my entire workspace (documents, mail, setups I need, etc) in one dropbox. And wherever I go I have my workspace online! No need for machines, laptops, pen drives whatever. Give me a new machine and all I have to do is install this nifty little application and voila! All my workspace documents will be synced with me in no time.

Idiocracy

There have been sci-fi movies and there have been sci-fi movies; But none like this one. In any sci-fi movie, you expect the human civilization to be so ultra advanced and modern, that it is set to baffle the viewer of today. It’s always shone as a rosy picture that technology being at a zenith with everyone striving to do more. Well maybe I went overboard with the striving bit, but I am sure you get the picture, right?

Idiocracy is different in this regards, it paints the real picture and drives home a point, that if the world continues as it is currently, then this scenario might just come out to be true. Especially in the developed countries (I wonder why they call them developed countries?) – See the major nations for a change, all of them have skilled labor problems. People do not have an incentive to do more … to become what they could have aspired for. What countries like India now need to do is learn from this and ensure that our people do not make the same follies.

Don’t worry, if you do not wish to think over this so much, then just watch the movie and laugh it out. Worth a watch, better still if you can think.

Familiar Strangers

If you travel everyday in a Mumbai local, then you are bound to have certain trains (and their times) in your mind. For e.g – I take the 8.24 Churchgate Slow from Andheri in the morning, if I miss that, then there is the 8.45 Churchgate Slow and the 8.51 Churchgate Slow, etc.

Most of the people think in these terms, so its obvious that you keep on seeing the same people everyday in your trains. Its their train as well. The mousy faced fellow, the guy who keeps on playing on his Nokia N-series, the guy who carries the Milton dabba. You see them, you have placed them and even named them … but what you don’t do, is befriend them. Maybe over a period of time, the ice breaks and you become good friends, but that takes many a train journey. The strangest thing is – that when you see the same person anywhere out of this morning train context, you still recognize him … and you see that spark on recognition in their eyes as well. But, you don’t talk. Strange aint it?

Uncertainty

I had gone to a friend’s place today to see his new born baby. Babblo* has a cute little daughter – I hope she doesnt take her looks from her dad!

So we got talking as friends do when they meet after a long time. Our favorite “R” word did come up. and so did the job switch. I see so many people who do not love their jobs, that I wonder has anybody written a paper on this? (let’s figure that out later)

This guy works for one of the big 4 consultancies, has been working with that firm for the past 4 years now. A job that any Systems MBA would kill for … yes, present company included :-) But I know the hours are long and the gyaan is hot. It requires the sheer dedication that dissolves my resolve to get into a post like that. Again, this is not the point, moving on …

Babblo’s reason for wanting to switch is that he does not see himself becoming one of the head honchoes and top guys in the next 5-6 years. He see himself reach the middle echelons of the organization, but still sees miles to go before he sleeps. Hence, the idea of moving out and getting into a different vertical altogether. A new stint even a startup. Have you imagined a guy who eats, sleeps, breathes ITIL trying to get things done in a startup? A comic strip on these lines can rival Dilbert :-D. Moot point being that Babblo (of course its not the true name!!) is actually turned off by the certainty of the job.

I cant identify with this funda. I for one would love some certainty on knowing what I will be doing 5-6 years down the line. Its easy to bluff, but do I really KNOW what I will be doing … hmmmmm … web surely, technology definitely, startup – could be, big hulking monolithic organization – sure why not, just pay me well!! I don’t know which is better – the certainty or the uncertainty!